is a boutique leadership and instructional design firm specializing in leadership development, e-Learning development, university course design, curriculum development, and game creation for universities and businesses. We provide custom learning solutions to help you achieve your organizational, learning, and leadership goals.

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Our Services

Leadership Development

Trained and highly skilled in leadership theories, leadership development, coaching, and leadership program development, our leadership development is focused on coaching, mentorship, onboarding, and curriculum development for your needs. Let us customize and deliver a program just for you. We also offer one-on-one individual or group training. 

Gamification & Game Design

Gamification can be defined as the concept of applying game-design thinking to non game applications. Wikipedia defines gamification as “the use of game thinking and game mechanics in non-game contexts to engage users in solving problems”.  In practicality, gamification can be applied to online courses to heighten engagement, expand problem-solving, and enrich the learner's experience. Gamification done well provides instant feedback and can prompt an immediate behavioral change. Let us help you with your next instructional experience.

Instructional Design

Leadership via Design specializes in Instructional Design, original content creation, social and informal learning, microlearning, instructor-led learning, virtual classes, scripting, multimedia/video creation, and blended learning. We have certified multitudes of students through our online Certificate in Instructional Design program. Need Instructional Design coaching or group training? Let us know.

University Course Design

This is our bailiwick. Having designed and developed 75+ university courses on a variety of subjects, our focus is on designing experiential learning solutions to activate learner engagement. We design fresh, original content that is theoretically infused, based on storytelling, and is also pragmatic. Our strength is in updating static courses to create interactive and thoughtful designs that increase student interaction, engage learners through gamification, and spark innovation. We work with universities and professors to qualitatively evaluate courses,  revise content, and statistically measure outcomes. Hire us. You won't be disappointed!

eLearning Development

We are avid technologists. Let us showcase our software skills, programming, 3D design elements, and technical writing to develop custom eLearning interactions, unique interfaces, and effective, engaging eLearning tutorials, modules, and games.  Trained in creating technical illustrations, software documentation, and various eLearning software, we have you covered for even the most problematic eLearning solutions.

Custom Learning Solutions

Creativity runs through our veins. In a nutshell, we infuse servant leadership characteristics into our instructional design process. We listen first. As avid learners, we are empathetic to the needs of both the learner and instructor. We are deeply aware of best practice and continuously improve. Learning is about persuasion through engagement. Our instructional design solutions offer the commitment to help learners grow through engagement, persuasion, and stewardship. We design workshops, learning guides, games, assessments, one-on-one learning sessions, and more. Need a customized assessment? Want us to audit your learning program? We are committed to helping you achieve your best!

Our Story

Leadership via Design is a boutique leadership and design firm specializing in instructional design, curriculum development, e-Learning development, and game creation for universities and businesses, nationally and globally. Our mission is to help you engage, enrich, and empower your workforce or students to engage, learn more, achieve more, and improve their performance.

Leadership via Design started in 2010 in New York City, right in the heart of the financial district. We have worked for 50+ different companies over the years. We bring clean, design driven, powerful, and engaging learning designs to a myriad of clients, and in everything we do.


We thrive on design. We integrate customized, impactful, and elegant design approaches to our courses, whether we are designing a university course, developing a captivating e-Learning module, or integrating a comprehensive, content-rich, curriculum.  

We believe that effectiveness in today’s business climate requires the right expertise and resources. Leadership via Design delivers both, on-demand, to maximize performance and engage learners. Leadership via Design integrates strategic insight with tactical and practical strategies to maintain momentum on your projects, goals, and initiatives.

We know that fostering excellence in today's learning ecosystem requires expertise, commitment, agility, and talent. Leadership via Design is committed to help you and your organization perform strategically and tactically. As long-term university partners and corporate collaborators, we are experts at designing rigorous, engaging, academically sound practice with your processes. We KNOW firsthand what students turned employees are up against, the excellence that is expected, and the work ethic that is demanded. Our instructional design meets Quality Matters standards.

Our vision is to be recognized as a servant-leader in leadership development and learning design. Our story begins with you!

"Leadership is instructional design

made knowable."

Why Leadership via Design?

Servant Leadership + Instructional Design = Powerful Learning Solutions







"We couple the practice of servant leadership with purposeful instructional design elements to

produce engaging, effective learning solutions."


Vicki Brannock, Former Senior Director of Extended Education

“Dr. Sharon Link is a highly creative expert in the field of Instructional Design. We contracted with her to provide course development and instruction and she has provided the University with a state of the art program that provides value to our students. She is professional and proactive in her work. I would highly recommend her as a consultant, trainer, or employee.”